Unleashing Singapore's Tourism Potential with Experience Step-Up Fund Grant (ESF)

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Feb 20, 2023

Unleashing Singapore's Tourism Potential with Experience Step-Up Fund Grant (ESF)

Singapore's tourism industry is a vital component of its economy, generating billions of dollars in revenue each year. To further support this industry, the Singapore government has introduced the Experience Step-Up Fund (ESF) grant, which aims to help businesses improve and innovate their tourism products and services. In this article, we'll explore what the ESF is, who's eligible to apply, how to apply, and the benefits of this grant for Singapore's economy.

What is the Experience Step-Up Fund Grant (ESF)?

The Experience Step-Up Fund (ESF) is a grant launched by the Singapore Tourism Board (STB) to support businesses in the tourism industry. The grant provides funding to businesses that are looking to enhance and innovate their tourism products and services. The grant is meant to encourage businesses to develop unique and high-quality tourism experiences that will attract both domestic and international tourists.

It is a $10 million fund to boost visitor experience in Singapore.

Eligibility for ESF

To be eligible for the ESF, businesses must meet specific criteria. These criteria include being available only to registered businesses in Singapore, and being able to demonstrate their ability to carry out the proposed tourism project. Businesses must also be in one of the following categories: attraction, tour, accommodation, or precinct.

Check out different grants related to tourism development here.

How to Apply for ESF

The application process for the ESF is straightforward. Businesses must first submit an expression of interest (EOI) form, which can has to be sent to STB_Incentives@stb.gov.sg as part of the initial application. After the EOI is submitted, the STB will evaluate it and invite successful applicants to submit a full application. The application must include a project proposal that outlines the objectives, scope, and expected outcomes of the proposed project. Applicants must also provide financial projections and demonstrate their capability to execute the project successfully.

Create the project proposal and the anticipated cost breakdown to provide with your application. (Click here to download the sample project proposal.)

Use your CorpPass to access the Business Grants Portal and submit your grant application. Please be aware that completing the application should take you about 30 minutes if you have all of the necessary information.

Please be aware that STB must approve all applications. It's possible that projects that started before STB offered the award wouldn't qualify.

Benefits of the ESF

The ESF provides numerous benefits for businesses in the tourism industry. The grant provides financial support, which can help businesses develop and implement innovative tourism products and services. It can also help businesses improve their marketing and promotional efforts, which can lead to increased awareness and revenue. Additionally, the ESF can help businesses create new jobs and enhance the overall quality of Singapore's tourism industry.

Case studies of businesses that have successfully utilized the grant include Woopa Adventures, which received funding to enhance its digital offerings of 3 curated tours named Richie Rich, Fear Factor and Asia 101 Food, and the InterContinental Singapore Guided Heritage Trails, which received funding to create a new guided walking trail in the area for its guests to explore the unbeaten path in its surroundings- the Bras Basah.Bugis district – with the overall objective of reinforcing its market positioning as a heritage luxury hotel. Both projects have helped to attract new visitors and enhance the overall tourism experience in Singapore.

Tips for Maximizing the ESF

To maximize the benefits of the ESF, businesses should focus on creating unique and high-quality tourism experiences that will appeal to both domestic and international tourists. Businesses should also leverage digital marketing strategies to promote their products and services and engage with potential customers. Additionally, businesses should keep track of industry trends and adapt to changing consumer preferences.

Conclusion

In conclusion, the Experience Step-Up Fund (ESF) is an excellent opportunity for businesses in the tourism industry to enhance and innovate their products and services. The grant provides financial support and can help businesses create new jobs and enhance the overall quality of Singapore's tourism industry. By taking advantage of the ESF, businesses can contribute to the growth and development of Singapore's economy and help to unleash its full tourism potential. If you're a business in the tourism industry, we encourage you to explore the ESF and consider applying for this grant to take your business to the next level.

Frequently Asked Questions

How do I apply for the Experience Step-Up Fund (ESF)?

In order to apply for the ESF, businesses must first submit an Expression of Interest (EOI) form to STB_Incentives@stb.gov.sg as part of the initial application. After submitting the EOI, successful applicants will be invited by the Singapore Tourism Board (STB) to submit a full application which includes a project proposal detailing the objectives and expected outcomes, as well as a cost breakdown of the proposed project. After STB approves the application, businesses must then use their CorpPass to access the Business Grants Portal and submit their grant application.

What are the benefits of the ESF?

The ESF can help businesses create new jobs, enhance their marketing and promotional efforts, improve the overall quality of Singapore’s tourism industry, and develop innovative products and services. Additionally, businesses can leverage digital platforms to reach a wider audience and promote their offerings to both domestic and international tourists. Furthermore, by taking advantage of the ESF, businesses can contribute to the growth and development of Singapore’s economy and help to unleash its full tourism potential.

What should be included in a project proposal?

A project proposal should include a detailed description of the proposed project and its objectives, as well as a cost breakdown and timeline. Additionally, it should outline any marketing and promotional activities that will be used to promote the project, such as leveraging digital platforms or engaging with potential customers. Finally, it should also include details on how the project can contribute to Singapore’s tourism industry.